The Practice of Lean

Metrics: Your Startup’s Best Friend (and Worst Enemy)

We’re thrilled to welcome Hiten Shah of KISSmetrics and Steph Hay of FastCustomer to our October meetup, which also will include a lean startup hack, teaser for the Lean Startup Machine, and a Q&A session with an attorney from Cooley LLP.

THIS IS A JAM-PACKED EVENT, so RSVP now before we sell out. 

Hiten Shah

Hiten Shah (@hnshah), the founder ofKISSmetrics and KISSinsights, will be joining us via Skype for an enlightening discussion about measuring and improving sales funnels, site metrics best and worst practices, and the optimal company stage to introduce various metrics.

KISSmetrics helps visualize and understand sales funnels, conversion rates, A/B tests, traffic sources, and more. KISSinsights provides a drop-dead simple way to ask questions of your site visitors.

Prior to starting KISS, Hiten revolutionized web analytics with CrazyEgg, a pioneer in usability and data visualization at the service of understanding peoples’ interactions with a site.

Behind the Scenes with FastCustomer

We’re excited to welcome the co-founder ofFastCustomer, Steph Hay (@steph_hay), to do a deep dive with us on their business.

FastCustomer has more than 50,000 users of its mobile app, which enables users to have customer service call them from companies like AT&T, Verizon, Comcast, Delta, and Bank of America.

We’ll talk through a lean canvas with Steph to understand her business, talk through her assumptions, and discovery activities and experiments.

Steph also will describe how her UX design expertise drives her customer development efforts — and how those efforts, in turn, influence FastCustomer’s ongoing UX development.

And As If That Wasn’t Enough…

Trevor Owens, the founder of Lean Startup Machine, will tell us about a ”metrics-driven startup competition” coming to DC in November.

We’ll highlight a “Lean Startup Hack” from Eric Ries’s book, The Lean Startup, of which we’re hoping to have several copies to give away. Woo!

And we’ll round everything out with “Ask An Attorney,” led by our generous sponsors, Cooley LLP. The name says it all, so bring your legal questions!

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